Many times I’ve been handed designs to look over only to cringe or make a vain attempt to shield my eyes from the hideousness before me. Sometimes it’s just plain bad design but sometimes it’s more than that. Color choices have a profound effect on your emotional response that you probably weren’t even aware of. That is until now.
http://www.thatagency.com/design-studio-blog/2008/04/color-emotional-response-part-ii/
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